Upon the utterance of the term technology, the first things that it implicates are computers and the vast array of products and services associated with them. Technology is best understood, not as a particular type of product or service, but rather as the full range of knowledge and means by which scientific knowledge is transformed into a usable commodity or service. The word technology – from the Greek technologia, meaning systematic treatment of an art – properly refers to know-how, as opposed to hardware.

          Technology could be sub-divided into high technology, low technology, and new technology. Perhaps the most influential in culture today is the use of new technology. The application of the new technology that is most relevant to trade policy is electronic commerce. For consumers of goods, the Internet permits transactions analogous to catalog and telephone orders, multiplied many times over. Through the Internet, there will always be a chance to take a glimpse at every culture. Without moving or getting up from your seat, you easily have access to the world, with the Internet posing as a window to other cultures. The television is also undeniably helpful in the promotion of culture. Television shows, whether reality or documentary, shows the culture of different races. Humans clearly have easier ways of promoting culture through technology.

          Technology has a wider meaning to include the creation and control of the whole human-built world. Many countries have bristled at what they view as cultural hegemony on the part of a few economic powers, even as their citizens latch on to the latest trends from abroad. Information technology has already shown a similar capability to spread culture and language.